Valentine's Day is a powerful jumpstart to February 1st Quarter demand. Compelling visuals, creative that plays all the notes of sexy from playful to seductive, and a novel customer engagement component are keys to success. Here's a look at how I brought Valentine's Day to life across print and digital for 2013.
Seasonal campaigns and product launches require a solid game plan so that the right content is developed and deployed throughout the brand ecosystem. This ensures business objectives are met and a cohesive customer experience is created. I craft omni-channel, story-based strategies a with clear Key Performance Indicators and then oversee creative execution.
