To penetrate the sport market we focused on our equity in bras and therefore sport bras. The storytelling was a powerful mix of lifestyle and product benefits, and carried through the digital and social ecosystem creating a significant increase in first-time buyers.
Seasonal campaigns and product launches require a solid game plan so that the right content is developed and deployed throughout the brand ecosystem. This ensures business objectives are met and a cohesive customer experience is created. I craft omni-channel, story-based strategies a with clear Key Performance Indicators and then oversee creative execution.
