Brand Marketing + Creative Strategy

Loyalty Program

Angel Credit Card customers are among our most profitable. To reward this high-value client, we craft a year-round program of special messages and rewards, including devoting the month of May to catering to her desires. In 2016 our focus was on increasing spend and acquiring new card holders through a projection that was disruptive, yet tied in to our seasonal campaign.

Great marketing, creative campaigns, and customer experiences aren't great if they don't sell or meet a customer need. In order to ensure we were on target we facilitated weekly usability testing while building our Bra and Fragrance Guides, as well as focus groups to gain insight into customer preferences that informed everything from editorial direction to new product launches and services.